Jim Blasingame

Business futurist, award-winning author, speaker and columnist

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I Know What I Was Feeling, But What Was I Thinking?

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“I know what I was feeling, but what was I thinking?”  

This title lyric of a country song by Dierks Bentley is about a boy letting a pretty girl get him into a whole lot of trouble on their first date. Of course, there’s often no accounting for the unintended consequences of affairs of the heart.

But when these words are in the head of a small business owner, it’s due to an ill-advised decision that causes the proverbial winged sack of money to fly away.

“I know what I was feeling, but what was I thinking?” is often the financial post mortem lament of the passionate but too impulsive start-up entrepreneur. Being passionate about starting a business is very important, [Continue Reading]

Should Mamas Let Their Babies Grow Up To Be Entrepreneurs?

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“Mamas, don’t let your babies grow up to be cowboys.”

Country music fans recognize this title and opening passage from the Ed and Patsy Bruce song made famous by Waylon Jennings and Willie Nelson. If there ever was a honky-tonk anthem, this is it.

Every good anthem has a hook lyric and in this song, it goes like this: “He ain’t wrong, he’s just different, and his pride won’t make him do things to make you think that he’s right.”

Wish I had a nickel for every time someone watched an entrepreneur doing what entrepreneurs do, and asked, “What’s wrong with him?” Well, entrepreneurs are a lot like cowboys — they’re not wrong they’re just different. For example:  [Continue Reading]

Buying A Business? Focus On These Four Factors

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Continuing my series on buying a business, consider these four critical factors when you’re on a small business acquisition quest.

Old sellers are the best sellers 

One of the best opportunities to acquire an existing business is when you can buy one from an owner who wants to retire from a business that’s still viable. Two good reasons are: they’re less likely to change their mind before the transaction is complete, and they’re more likely to finance a larger part of the sale price to get monthly income.

Notice I said, “still viable.” [Continue Reading]

Buying A Business? Consider These Principles First

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Recently I offered an article on how to “Buy Your American Dream” by buying a business from someone else. Let’s continue that theme with a few more principles to employ when considering this ownership option. Thanks to my friend, Russell Brown, and his book, Laws of the Business Buying and Selling Jungle for the inspiration.

Buyer beware – of himself.
In the securities industry, full disclosure is the coin of the realm. But in the marketplace, caveat emptor — let the buyer beware — is the fair warning standard. If a seller misleads or misrepresents something, legal redress may be available. But business purchases that don’t work out are born more from inept buyers than from seller malfeasance.

What’s a business worth?
Many metrics and factors are used to divine the value of a business, including strategic elements outside of the empirical. But primarily, you should focus on the business’s ability to generate earnings — net profits. With the exception of strategic factors, if the prospective business isn’t creating acceptable earnings and you don’t know how to change that, don’t buy the business. [Continue Reading]

Can Your Business Survive Accelerating Inflation?

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The current inflation rate is 7.5% and trending the wrong way. Since you probably already don’t charge enough, what’s your plan now?

You might think that a rude and presumptuous opener, but it’s intended as a tough-love reality check for which you’ll thank me later. Because no business owner has experienced such a spike in inflation since Carter tossed the White House keys to Reagan and “The Jeffersons” replaced “All in the Family” on TV. That was more than 40 years ago when inflation was double today’s rate.

Those facts are why we’re going to discuss the impact of inflation on your pricing strategy. Wait! What? You do have one of those, don’t you? I’ll give you a minute. [Continue Reading]

When The UGC Says “Nu-uh,” You’ve Gotta Problem

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Once upon a time, but not that long ago, a brand message could be successful even if it was close to a work of fiction. 

Created by Madison Avenue wordsmiths, copy for an ad or brochure was crafted to manipulate and motivate using puffery, a legal term referring to acceptable marketing exaggeration. And most of the time it worked. In fact, generations of consumers allowed themselves to be manipulated by puffery that became part of the soundtrack of our lives. Here are three Memory Lane examples:

“Plop, plop, fizz, fizz, oh, what a relief it is.”

“Put a tiger in your tank.”

“The best part of waking up is Folgers in your cup.”

Here’s a local example: “Largest inventory in the tri-state area.”

Since the release of the Internet for commercial use in 1993, the 10,000-year-old Age of the Seller paradigm has shifted in favor of the Age of the Customer. The primary differentiator between the two Ages is control of the information, which your customer now co-owns, including the truth about your products, services, and marketplace behavior. This customer control is derived in part from something called User-Generated Content, or UGC. [Continue Reading]

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