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Jim Blasingame

Business futurist, award-winning author, speaker and columnist

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Archives for March 2023

The CEO Question: Where Is My Company Going?

March 30, 2023 by Jim Blasingame

In a column a few weeks ago, I pointed out that every business, including small ones, has assignments that can only be performed by the Chief Executive Officer (CEO). In that article, I covered two of those Big Jobs:

1. CEO strategic responsibilities are not optional.

2. Small business CEOs have to periodically transport themselves from the operating trenches to a 30,000-foot strategic orbit.

There is the third Big Job that’s the sole domain of the CEO, and it’s what we’re going to cover now.

3. The CEO’s three Big Pictures: Where have we been? Where are we now? Where are we going?

The last part of this Big Job, “Where are we going,” becomes easier if you focus on what I call the 21st-century Big Four Factors: Bricks, Clicks, People, and Capital. Take a look at these handy parameters and let them help you focus better on this CEO Big Job.

BRICKS

Location and space are considered for a span of years: one, three, five, twenty, etc. What will your operation need to look like in five years? How long will your current location serve you? Will the physical space align with your strategy? What infrastructure and equipment will you need in one year, or five? Your future square footage requirements per dollar of revenue will likely be different in the next five years than in the past five.

CLICKS

This is both internal and external technology. Internal is hardware, software, networking, and connectivity required to both buy and sell efficiently and productively. External is the technology you ask customers to use in order to do business with you. This timeline is shorter than BRICKS; usually months or a year or two. Be prepared for this Factor to increasingly occupy more of your time every year.

PEOPLE

The line between consideration for PEOPLE and CLICKS is becoming increasingly blurred, especially regarding technology acquisition to mitigate the lack of available qualified employees. What will the company need humans to do in one, three, or five years? How many people and what kind of talent will you need? What kind of technology and training will team members need to meet those requirements? How will technology adoption impact the organization chart? Which jobs require employees, and which could be filled by an outsourcing contract?

The second part of PEOPLE is customers. What will your customer profile look like in one, three, or five years? What will be their expectations? What do you have to do to meet those expectations with relevance, not just competitiveness?

CAPITAL

How will you fund the future? What financial management systems and standards will you need? What combination of retained earnings, debt, and investment will produce a successful capitalization strategy? What do you need to know about new funding sources?

Only someone filling the role of CEO can ask and find answers to these strategic questions. Who’s asking these questions in your business?

Write this on a rock … If the buck for your business stops on your desk, you’re the CEO. Do the job.

Filed Under: Business Planning, Entrepreneurship, Leadership, Start Ups Tagged With: entrepreneurship, leadership, small business, small business owner, success

Closeness: The 21st Century Coin Of The Realm

March 23, 2023 by Jim Blasingame

Why do birds suddenly appear every time you are near?
Just like me, they long to be, close to you.

If you’re old enough to have had at least a couple of anniversaries of your 39th birthday, you recognize these lyrics from the Roger Nichols/Paul Williams song by the brother/sister act, The Carpenters, which topped the charts in 1970.

When I write the theme song for small business, the title will be, “Close To You.” My reasoning is because, like the birds and the stars and the objects of their affection, there are many stakeholders in our small businesses that we hope will long to be close to us. Let’s take a look at three of the most important ones.[Continue Reading]

Filed Under: Customer Care, Entrepreneurship, Management Fundamentals, Start Ups, The Age of the Customer Tagged With: age of the customer, entrepreneurship, management fundamentals, small business

Your American Dream Could Have Been Started By Someone Else

March 17, 2023 by Jim Blasingame

The American Dream has many components, but to me, the big three are liberty, business ownership, and home ownership. The order is intentional.

  1. Liberty is prime because it makes the other two possible. Freedom is from God, but liberty is a contract we give to each other.
  2. Business ownership in America has produced more self-determination than any other force in history, including from all of the associated jobs.
  3. Homeownership is available to all Americans who’ve claimed one of those jobs.

As much as the latter two are part of our liberty, business ownership is the most challenging. Blasingame’s 1st Law of Small Business states: “It’s easy to start a small business, but it’s not easy to operate and grow one.”

That paradox manifests in full measure when the entrepreneurial sap starts rising in the bark of a prospective business owner who decides to start from scratch. It’s a natural process to envision your new business and then set about creating it out of whole cloth. But that natural urge must be tempered with this rude truth: Someone else has probably already created something that looks a whole lot like what you’re thinking about creating. Consider these points before you become a startup. [Continue Reading]

Filed Under: Buying a Business, Entrepreneurship, Start Ups Tagged With: entrepreneurship, small business, small business owner, success

Bring Your Customer’s Customer Into Focus

March 10, 2023 by Jim Blasingame

When you take a photograph, the resulting product is two-dimensional: tall, wide, and flat. But in most cases, you want the photo to show depth, where images in the foreground and background are all in focus.

In photographic terms, the range of focus front to back is called depth of field. The best way to expand depth of field so more of the subjects in the photo are in focus is to add light. Light contributes to depth of field.

If you were given a photo of people who were the most critical to your success, you’d easily recognize your customers in the foreground in perfect focus. But as you look deeper into the photo you’d notice the images behind that first row increasingly drop out of focus with each receding row. The reason is that for most of the history of the marketplace, businesses have gotten away with having a very narrow customer depth of field.

When the coin of the realm was to be competitive, that meant you spent all your time thinking about how to serve the person in the foreground, the first row of your business world: your customers. But as I’ve revealed in the past, being competitive has been trumped by being relevant. And in The Age of the Customer, perhaps the most important component of being relevant to business customers is helping them serve the most important person in their photo:  [Continue Reading]

Filed Under: Customer Care, Futuring, Management Fundamentals, Sales / Sales Management, Start Ups, The Age of the Customer Tagged With: age of the customer, customer care, management fundamentals, small business, success

It’s Possible To Succeed Yourself Out Of Business

March 2, 2023 by Jim Blasingame

This is another offering in my ongoing series on understanding the fundamentals of business as we become better business managers. Remember, fundamentals are like natural laws: they don’t change; they’re the same for everyone, and you can’t succeed without understanding and respecting them. The fundamentals today are all about funding growth.

Consider the following scenario that plays out on Main Street every day:

“Finally, my business is growing,” a small business owner confides to his friend, “but why is it creating so much negative cash?” And then, with that deer-in-the-headlights look, he completes his report, “I thought by now, with increased sales, cash would be the least of my worries. I used to be afraid I couldn’t grow my business; now I’m worried it will collapse from growth.”

This entrepreneur’s lament is one of the great ironies of the marketplace: a small business in danger of failure succeeding itself right out of business.

Beware Blasingame’s 2nd Law of Small Business: It’s redundant to say, “undercapitalized small business.” This maxim is especially true for fast-growing companies because revenue growth depletes cash in two dramatic but predictable ways. [Continue Reading]

Filed Under: Business Planning, Cash Flow, Finance / Accounting / Taxes, Management Fundamentals, Profitability, Sales / Sales Management, Start Ups Tagged With: management fundamentals, profitability, small business, small business owner, success

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