Since hope truly does spring eternal, on any given day you’re likely to meet a starry-eyed human babbling on about becoming a business owner.
Probing for the object of this person’s entrepreneurial infatuation will precipitate what, where, how, and when questions and, finally, the most important question: Why do you want to own a business? Answers to this last one, unfortunately, often produce what I call “The Myths of Small Business Ownership.” Here are the four most prominent: [Continue Reading]