Jim Blasingame

Business futurist, award-winning author, speaker and columnist

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Stardate 10920: The Force is with the customer

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– Earth, Stardate 8511 (The Age of the Seller)

Once upon a time, in a galaxy that today must seem far, far away, sellers controlled all information about their products, services, and innovations. Consequently, customers learned what they needed to know from salespeople, who traveled far and wide dispensing information to, and collecting sales from, grateful and beholden customers.

If one had observed such a meeting, the customer would have nodded his head in wonderment as the salesperson revealed the virtual magic that was his product.

And in this land, the Force – control and availability of information – was with the seller.

– Earth, Stardate 10920 (The Age of the Customer) [Continue Reading]

Why you should have a close – and profitable – relationship with failure

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In my reading over the years, I’ve consistently been drawn to autobiographies of people who took great risks and found greater success. Of course, you can’t go wrong reading about the great intellects and leaders like Washington, Lincoln, Churchill, etc. But my favorite autobiographies have been those who are/were alive during my life because I could identify with the issues they were up against.

Contemplating why I’ve been drawn to this genre, eventually I realized it wasn’t because I was in awe of their celebrity, riches, or other success markers. It was because in every honest autobiography there is a heaping helping of examples of how that person failed. Modern failures. [Continue Reading]

Change Will Happen, With Or Without Your Input Or Guidance

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“There is a time for everything, and a season for every purpose under heaven.”

On its face, this well-known King Solomon wisdom from the 3rd chapter of Ecclesiastes delivers hopeful encouragement. But implicit in this passage is a somewhat hidden, and often troublesome, paradox: A time for everything also implies nothing can be forever, and therefore, change is inevitable.

In the abstract, we accept the reality of change, but in practice, we regard it as the medicine we know we need but don’t want to take. And knowing change is inevitable doesn’t make the pill any sweeter.

In the marketplace, it was challenging enough to implement a change when we had the expectation of not having to do it again anytime soon. But in the post-pandemic 21st century, the bitter pill of change has acquired an unfortunate new characteristic: a frighteningly short duration.

Organizations that enjoy consistent success will make change an abiding element in their business model, rather than an intrusion into “the way we’ve always done things.” They’ll create a culture and environment where change occurs when necessary, without creating a casualty list.

Rick Maurer, my friend and author of Beyond the Wall of Resistance, surveyed organizations that have implemented change. He identified four things they did to create a culture compatible with change. Here are those findings, followed by my thoughts. [Continue Reading]

What’s Love Got To Do With You And Your Small Business?

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In her second-most-popular song, Tina Turner sang, “What’s love got to do with it?” Out here in the Main Street marketplace, the answer is a lot.

Indeed, love is the reason people start businesses. We love to make and sell things: shoes, tires, hamburgers, cars, soap, computers, bread, air conditioners – you get the picture. You love your business; I love my business. Starting and running a business is a love story.

Yes, I know. Sometimes our businesses are not easy to love. In fact, our business is often like our teenagers: You may not always like it, but you always love it. Which is a good thing, because if you didn’t love your business you wouldn’t come back the day after it gave you the worst day of your life.

But love can also be a problem. Is it possible to love your business too much? As business owners, we know how to fall in love with our businesses, but we usually don’t know how and when to fall out of love with it. Here’s a great American love story that went wrong: [Continue Reading]

I Know What I Was Feeling, But What Was I Thinking?

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“I know what I was feeling, but what was I thinking?”  

This title lyric of a country song by Dierks Bentley is about a boy letting a pretty girl get him into a whole lot of trouble on their first date. Of course, there’s often no accounting for the unintended consequences of affairs of the heart.

But when these words are in the head of a small business owner, it’s due to an ill-advised decision that causes the proverbial winged sack of money to fly away.

“I know what I was feeling, but what was I thinking?” is often the financial post mortem lament of the passionate but too impulsive start-up entrepreneur. Being passionate about starting a business is very important, [Continue Reading]

When The UGC Says “Nu-uh,” You’ve Gotta Problem

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Once upon a time, but not that long ago, a brand message could be successful even if it was close to a work of fiction. 

Created by Madison Avenue wordsmiths, copy for an ad or brochure was crafted to manipulate and motivate using puffery, a legal term referring to acceptable marketing exaggeration. And most of the time it worked. In fact, generations of consumers allowed themselves to be manipulated by puffery that became part of the soundtrack of our lives. Here are three Memory Lane examples:

“Plop, plop, fizz, fizz, oh, what a relief it is.”

“Put a tiger in your tank.”

“The best part of waking up is Folgers in your cup.”

Here’s a local example: “Largest inventory in the tri-state area.”

Since the release of the Internet for commercial use in 1993, the 10,000-year-old Age of the Seller paradigm has shifted in favor of the Age of the Customer. The primary differentiator between the two Ages is control of the information, which your customer now co-owns, including the truth about your products, services, and marketplace behavior. This customer control is derived in part from something called User-Generated Content, or UGC. [Continue Reading]

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