There has never been a time in the history of the marketplace when tried and true best practices – oft mislabeled “Old School” – are being so indiscriminately brushed aside by digital leverage best practices we’ll call “New School.”
While sorting out what part of properly labeled Old School to shed (like running a business without a mobile strategy) and which New School practices to adopt (like a digital transformation strategy), we must remember that there’s a third category of best practices that often get lost in the generational translation.
Those best practices are what I call “THE School” – aka the fundamentals.