This is the 16th edition of my New Regular series, which has the singular purpose of delivering small businesses safely to the other side of the pandemic abyss. Normal was just inducted into the Irrelevance Hall of Fame, joining payphones, VHS tapes, and, sadly, fellow 2020 inductees, the hug and the handshake.
There are innumerable ways that the small business sector is better than Corporate America, and all are ingredients of the legendary Main Street special sauce, regularly chronicled here. But in at least three disciplines – human resources, marketing, and intellectual property (IP) – most small business owners should sit still for some corpsplaining from the big guys. Corpsplaining – “You say you know, but let’s review anyway” – is my latest coinage. It’s like what ladies call “mansplaining,” only not as cute.
Saving the first two Big Business advantages for another day, let’s discuss intellectual property in terms of operating your post-pandemic business in the New Regular marketplace. Stay with me because your small firm eats IP by the gigabit. In fact, you couldn’t function without it.[Continue Reading]