In my last column I stated that every business, including small ones, have assignments that can only be performed by the Chief Executive Officer (CEO). Plus, I revealed:
- CEO strategic responsibilities are not optional.
- Small business CEOs have to periodically transport themselves from the operating trenches to a 30,000-foot strategic orbit.
- The CEO’s three Big Pictures: Where have we been? Where are we now? Where are we going?
The third Big Picture is the sole domain of the CEO, and that’s what we’re going to cover now. A handy way to find answers to “Where are we going?” is to apply what I call the Big Four Factors: Bricks, Clicks, People, and Capital.