How much is call reluctance costing you?
Professional sales people are the most important players in the marketplace.
The justification for my position springs from a classic business maxim: Nothing happens until somebody makes a sale.
But professional selling is as hard as it is important – especially at the B2B level. Plus, customer expectations in the Age of the Customer have increased the degree of difficulty in an unprecedented way. So, the last thing salespeople need is to be fighting their own demons – to not be able to get out of their own way.