Jim Blasingame

Business futurist, award-winning author, speaker and columnist

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Welcome To Amazonia, Third Rock From The Sun

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Eeep – Eeep – Eeep – Eee

“Uh! Yes, Echo. I’m awake.” Walter’s answer stopped the noise and prompted this message from inside his pillow:

“Good morning, Walter. It’s 6:30 am in Amazone 3, Monday, March 8, 2087. Current temperature is a crisp 11 degrees Ama-Cius. Have a nice day.”

Walter Wallace had received the same wake-up notice every morning of his life since 2060, the year he turned eight. That was the year planet Earth, third rock from the sun, became Amazonia, wholly owned by Amazon.com.

By the middle of the 21st century, the world economy became dominated by Amazon and a few other online retailers and tech giants, like Google, Apple, Microsoft, Facebook, etc. For decades the megalomaniacs of those firms pursued shared goals of influence over sectors such as the global consumer goods supply chain, the content origination and curation universe, the global 24/7 news cycle, big data mining/consumer manipulation, etc. Ultimately, planetary control was complete as their long-held geo-economic dominance coalesced with their nascent global political influence.

In 2053, Amazon moved its headquarters from Seattle to occupy the entire lower third of the island formerly known as Manhattan – now called New Bezos, after the company’s late founder. By then, most Earthlings received whatever they needed in life – including employment – from some combination of the tech giants. By 2057, a final merger resulted in absorption of the other tech behemoths by the ultimate powerhouse, as Amazon controlled every function of society, commerce, and governance. 

Walking to his job as an Amazonia community planner, Walter no longer noticed the constant buzzing of the Amadrones, the iconic device for how the company gained global control, as they delivered goods. The internal nomenclature was “unmanned delivery and surveillance platform,” or UDASP because they doubled as aerial spies. Everybody knew that. But Amazonians had long since suspended any expectation of personal privacy or self-determination.

Walter’s parents had told him stories about a diverse marketplace that included something called small businesses. But the same year the planet became Amazonia, the last one closed in what was once Lake Station, Indiana, now part of Amazone 4. Louis Lukedic, Jr. finally gave up the fight against the UDASPs and closed Louie’s Dry Cleaning, the 60-year business his father founded as the new millennia dawned. Besides, Louie Jr.’s children had all been assimilated by Amazon.

Walking to work in what was once Cincinnati, Ohio, all around Walter were Amazon-branded buildings, including commercial structures for doing the corporation’s business, and high rises, to house Amazonians. Just last year, Walter, his wife, and two children moved into one of the newest buildings. His parent’s generation was the last to experience homeownership.

Every morning Walter stopped at an AmaMac SDD (sustenance delivery device) to procure a green breakfast wafer that tasted better than it looked and coffee-flavored liquid. As a holographic scan confirmed whose personal Amaccount to debit, a strange noise came out of the SDD.

Eeep – Eeep – Ee –

“Wazzat?” Walter grunted loudly, as he slapped the snooze button. “Where am I?”

“Honey, are you okay?” Walter’s wife, Wilma asked. “I think you had a nightmare.”

“Boy, I’ll say,” Walter exclaimed, wiping the sweat from the back of his neck. “I dreamed Amazon had taken over the world. I tell you, Wilma, it was awful – they owned everything. There were no small businesses anywhere. All the people had blank stares on their faces as they went about their lives. Even me.”

Opening the morning paper at breakfast, Walter felt a chill as he read this very real headline, “The pandemic spurred Amazon and other e-tail giants into an even higher share of the economy and digital business at the expense of locked-down Main Street businesses.”

In his small business later that day, Walter thought about his nightmare, the newspaper headline, and another dream of his – the one about passing his business on to his children. In a meeting that morning, Walter vowed to fight back harder than ever as he encouraged his staff. 

“We must stay focused on what customers expect from us,” Walter continued, “which is our special sauce of combining a certain level of high tech AND the high touch only we can deliver. We’ll combine both to achieve higher margins with what customers want – customization – and leave the commodities – what customers need – to Amazon.” 

“And here’s Breaking News: Amazon is 100% digital, but customers are and will always be 100% analog. Amazon may deliver dozens of different back scratchers, but it can’t scratch one back. Only a Main Street business like ours can reach that analog itch that’s unique for every customer. Amazon can’t beat us if we keep customers focused on that advantage.”

Write this on a rock … Deliver the small business special sauce and you’ll have nothing to fear from Amazon.

Managing The Three Clocks Of Small Business

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“Time Is On My Side,” is the title of one of the classic rock ’n’ roll songs performed by Mick Jagger and the legendary English band, The Rolling Stones.  

This bold statement works in a song, but for small businesses – not so much. The reason is because of the complicated dynamic between our most limited resource, time, and three of our most important business factors, expenses, sales, and cash.

In the marketplace, there are actually three different clocks at work that every business uses: one for operating expenses, one for sales, and one for cash. Let’s take a look at how these three clocks impact your small business.

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Did you make a sale, or did you make a loan you can’t afford?

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Congratulations on making that nice sale. You’ve worked hard to get customers to come and buy your stuff. Success feels good, doesn’t it?

Well, sorry about the cold water treatment, but what if I said you can succeed yourself right out of business? Retailers selling to consumers get paid at the point-of-sale. But if you have business customers, they expect an open account relationship where they pay you in 30 days – sometimes. And there’s the rub.

Let’s do some easy, but critical math: When you extend credit to customers, you have to fund virtually the entire amount of the sale until the day you get paid. Everything but net profit, which if you’re lucky is small single digits.

Here’s another way to think of it: The moment you deliver to a customer on credit, you haven’t so much made a sale, as a loan. And any banker will tell you that two out of three things that can happen with a loan are bad: Besides being paid later than agreed, sometimes it isn’t paid at all. For an under-capitalized small business – which is redundant – such possibilities are perilous.

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11 Reasons To Never Be Too Cool For THE School

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There has never been a time in the history of the marketplace when tried and true best practices – oft mislabeled “Old School” – are being so indiscriminately brushed aside by digital leverage best practices we’ll call “New School.”

While sorting out what part of properly labeled Old School to shed (like running a business without a mobile strategy) and which New School practices to adopt (like a digital transformation strategy), we must remember that there’s a third category of best practices that often get lost in the generational translation.

Those best practices are what I call “THE School” – aka the fundamentals.

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Avoid Scurvy And The Kraken With Professional Vitamins

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For centuries, prolonged service at sea resulted in ancient mariners contracting a malady called scurvy. Those so afflicted bruised easily, had joint pain, gum disease, tooth loss – you get the picture.

By the 18th-century, researchers discovered that eating citrus fruit, like lemons and limes, would prevent scurvy. Of course, you already know the active ingredient in this “remedy” is vitamin C, found in the ascorbic acid delivered by eating those fruits. But I betcha didn’t know ascorbic is Latin for “no scurvy.”

An unfortunate reality that small business mariners experience on their marketplace voyage is a condition I’ve named professional scurvy. This malady doesn’t cause your teeth to fall out, but it does produce symptoms like high levels of negative energy, low levels of performance, and an easily bruised ego resulting in an unfortunately high rate of professional shipwrecks.

The good news is, similar to the clinical kind, professional scurvy can be cured with a supplement I call Professional Vitamin C. You shouldn’t be surprised to learn that I’ve identified four of these. And you should be pleased to learn that, like limes and lemons, these marketplace nutrients are low-hanging fruit. Here are the four Professional Vitamin Cs, followed by a bonus nutrient.

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Beware The Law Of Small Business Numbers

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Over the hill and through the woods, a rabbit was barely staying ahead of a fox that was keen on having the rabbit join him for dinner.

Running for his life, the hare made haste across a small stream and hopped over a turtle. Tucking neatly and safely inside his shell so as not to become collateral damage in the rabbit’s emergency, the turtle inquired about his anxious neighbor’s prospects. “Hey, Mr. Rabbit. You gonna make it?” To which his hurrying, furry friend replied over his shoulder, “I GOTTA make it.”

If you ask small business owners which cast member of this little vignette they’re most likely to identify with, they will invariably relate to the cottontail. And that response would have been the same even …

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