Contrary to what you’ve heard, selling is the oldest profession, because “In the beginning” the serpent sold the apple to Eve. Everybody knows that. You might say she bought wholesale and then sold the apple retail to Adam. And as we now know, that was one expensive transaction.
A key characteristic that separates humans from the other animals identified in Genesis is ego. And while ego can be a beneficial motivator in selling professionally, in order to do that successfully, we must do something that’s in direct conflict with our ego — we have to let someone else talk more than us.
So, when you’re on a sales call – face-to-face with a prospect – what do you do? Do you unload the dump truck of stuff about products, pricing, etc. that your company installed in your head? If that’s your answer, your professional selling career is doomed. [Continue Reading]
This is the third article in a series about Blockchain technology and its implications. The first, in June, was an introduction, and the second, in July, was how Blockchain works and its role in creating digital trust. This article is about your likely first contact.
For most of my half-century-plus career, I have consulted with small business owners about their current situation and future plans. Alas, the reality of operating on Main Street is that often the issue on the table could take them down. In fact, the circumstances might be so desperate and the prognosis so dire that the person upon whom the business’s buck stopped – or crashed – might be close to being unable to function.
There are a million – maybe a billion – scenarios for how someone becomes the Founder of a business. But regardless of variability, there is one part of every venture that, almost by definition, will not vary: In the beginning, and often for some time afterward, the Founder will be the first to do all the jobs.