“What’s the best use of my time right now?” is the abiding management question out here on Main Street. But at no other time of the year are we more time-management challenged than in December.
The reason is because the twelfth month is the only one where two powerful imperatives converge against a hard stop, each demanding a full measure of your time and resources: 1) The perennial push to close out the sales year as strongly as possible; while 2) simultaneously taking steps to set the business up for a fast and clean start when the New Year dawns on January 1.
Pardon the sports metaphor, but in the marketplace game your business plays all year, December is the two-minute drill of your fourth quarter. And in this tight transition period, that fierce competition for precious time and resources requires discipline and devotion to fundamentals.
Our grandmothers practiced the fundamental of spring cleaning when the weather broke warm. In the marketplace, in order to kick off the New Year right, your spring cleaning should happen before then. There are many targets of a business’s December cleaning, but here are five important ones to get you started.