This is the fourth edition of my “New Regular” series, focusing on the post-pandemic marketplace. “Normal” curled up in a whimpering, fetal position four months ago.
At last, we’re squeezing through this coronavirus shutdown wormhole as, state-by-state, Americans break out of coronavirus hell to pursue our lives and work.
For many business owners, unlocking their doors to customers for the first time in weeks will feel like a bear digging out of hibernation into a world reset. Emerging into the sunlight, they’re anxious to find familiar – anything that looks like what they left.