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Jim Blasingame

Business futurist, award-winning author, speaker and columnist

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Communication

Intangible Motivation Produces Tangible Results

November 7, 2023 by Jim Blasingame

Imagine that your best employee just resigned. How much will it cost – directly and indirectly – to find, hire, train, and get a replacement to the productivity level of your exiting employee? You already know the answer: maybe years. Not a scenario you want to contemplate, right?

There are many reasons why someone leaves a job, but decades of exit interview records show that compensation is seldom the main reason. Consequently, it’s an article of faith that employees don’t leave companies they leave people – usually a manager. That means that such a disruptive circumstance is likely not only preventable, but the solution is essentially one of those intangibles that cost you little to nothing. Often, just some of your time and attention.

Motivation is one of those intangibles, and smart business owners know about its power. They’ve experienced the direct link between motivating employees to be successful in their assignments and the success of their business.

You can become one of those smart managers before a key employee turns in their keys because he or she merely couldn’t come up with a reason to be motivated to stay. Consider these six motivational best practices.[Continue Reading]

Filed Under: Communication, Corporate Culture, Human Resources, Leadership, Management Fundamentals Tagged With: communication, employees, HR, human resources, leadership, management fundamentals, motivation, small business, success

Mastering The Sales Discipline To Shut Up

September 21, 2023 by Jim Blasingame

Contrary to what you’ve heard, selling is the oldest profession, because “In the beginning” the serpent sold the apple to Eve. Everybody knows that. You might say she bought wholesale and then sold the apple retail to Adam. And as we now know, that was one expensive transaction.

A key characteristic that separates humans from the other animals identified in Genesis is ego. And while ego can be a beneficial motivator in selling professionally, in order to do that successfully, we must do something that’s in direct conflict with our ego — we have to let someone else talk more than us.

So, when you’re on a sales call – face-to-face with a prospect – what do you do? Do you unload the dump truck of stuff about products, pricing, etc. that your company installed in your head? If that’s your answer, your professional selling career is doomed. [Continue Reading]

Filed Under: Communication, Customer Care, Management Fundamentals, Sales / Sales Management, The Age of the Customer, Uncategorized Tagged With: age of the customer, customer care, selling, small business, success

Patience Is Not Standard Equipment On Entrepreneurs

November 5, 2022 by Jim Blasingame

One of the markers of American culture is the “sticker” on the window of a new car. This document reveals to shoppers a listing of standard equipment and options, plus, of course, the manufacturer’s suggested retail price, or MSRP.

But what if someone is shopping for an entrepreneur to work for? That may sound silly, but prospective employees increasingly do it all the time out here on Main Street. Yes, the money comes into play. But these days, it’s the list of “equipment.”

A prospective team member would be justified in expecting the list of entrepreneurial standard equipment to include characteristics like courage, creativity, perseverance, and adaptability. Innovative, creative, and visionary are other important line items. One of the newer expectations increasingly prominent here in the third decade of the 21st century is values. What are the values of this prospective entrepreneur/founder/employer? What do this business and its founder stand for?

But there’s one trait that’s historically not itemized on an entrepreneur’s standard equipment list: [Continue Reading]

Filed Under: Communication, Entrepreneurship, Leadership, Start Ups Tagged With: communication, entrepreneurship, leadership, small business, small business owner

“No Problem,” The Vuvuzela Of Customer Service

September 29, 2022 by Jim Blasingame

“No problem.”

That’s exactly what the young man on the phone at the bank said after thanking him for not being able to answer my question.

He didn’t say, “I’m sorry I wasn’t able to be of more assistance,” or “I’ll be happy to take a message.” Instead, he slouched into the verbal scourge of the 21st-century marketplace: when an employee serving a customer says, “No problem.”

In addition to the sound being harmonically dissonant to a customer’s ear, “No problem” is also cognitively dissonant to the Universe because of its misuse in the following two service scenarios, both inappropriate and unprofessional: [Continue Reading]

Filed Under: Communication, Customer Care, Sales / Sales Management, The Age of the Customer Tagged With: age of the customer, customer care, selling, small business

Internet Genesis Chapter 1, verses 1-3: And it was good.

August 18, 2022 by Jim Blasingame

Internet Genesis (1961-1974): Chapter 1, verse 1: On the first day, The Genius Cluster said, “Let there be a network of networks.” And they saw that it was good and named it “The Internet.”

Verse 2: On the second day, The Cluster said, “Let there be structure.” And so it was that the three building blocks – now known as the World Wide Web – were formed and mounted on The Internet:

  • HTTP, a computer language that ultimately turned code into a lever that regular people could use (like a website),
  • direct messaging,
  • and email.

Verse 3: On the third day, seeing that their creations were good, The Cluster rested.

For many generations – okay, about two – the Internet and the WWW flourished with few changes until one day a heretic said, “Let’s connect on Twitter.” [Continue Reading]

Filed Under: Communication, Demographics, Generations, Start Ups, Technology / General Tagged With: communication, email, management fundamentals, small business, small business owner, technology, Twitter

Three words terrorism hates: Let’s do business.

September 7, 2019 by Jim Blasingame

Since World War II, human behavior has manifested in a classic example of a human paradox. One side of this puzzle is that we possess the intellectual and technical ability to create nuclear weapons capable of global human annihilation. The other side is that, after four generations of nuclear-armed nations aiming those weapons at each other, the value of life ultimately proved more compelling than the potential for political or strategic conquest. What became known as MAD – Mutually Assured Destruction – prevailed. So far.

But eighteen years ago this week, the belief that preservation of life as the highest human value would deter unprovoked, murderous attacks on thousands of innocent people turned into an illusion. On September 11, 2001, civilization was blindsided by an ironic form of barbarism. Without respect for any international convention or moral standard, 19 evil humans took the lives of almost 3,000 innocents and declared war on the rest of us.

This barbarism was ironic because these followers of a radical form of Islam employed to their murderous advantage one of the icons of the very society they claimed to hate – technology. Indeed, the same humans who would take 21st-century civilization back to the Stone Age, adopted some of our most advanced innovations to coordinate and conduct their evil deeds. And then the rest of their coward co-conspirators claimed those crimes with more modern technology as they communicated their demented, Dark Ages worldview.

But just as technology became the ironic lever of those who place no value on innocent life, it’s still a powerful lever for those who do. When tolerant, civilized humans use technologies like the Internet and associated applications, they do three very important things: communicate, conduct business and share values.

[Continue Reading]

Filed Under: Communication, Entrepreneurship, Leadership

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