First, The Age of the Customer disrupted and made obsolete many older practices. More recently, a global pandemic – and our response to it – reset our businesses and the marketplace even more. But neither of these diminished, replaced, or made obsolete the requirement for business planning, especially cash flow.
A business plan is the result of thinking, researching, strategizing, and reaching conclusions about how to pursue opportunities. It may exist only in the head of the planner, but it’s better when written down.
Whether elaborate or simple, a written business plan is an assembly of facts, ideas, assumptions, and projections about the future. Here are three ways to use a written plan: [Continue Reading]