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Jim Blasingame

Business futurist, award-winning author, speaker and columnist

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Archives for September 2023

Mastering The Sales Discipline To Shut Up

September 21, 2023 by Jim Blasingame

Contrary to what you’ve heard, selling is the oldest profession, because “In the beginning” the serpent sold the apple to Eve. Everybody knows that. You might say she bought wholesale and then sold the apple retail to Adam. And as we now know, that was one expensive transaction.

A key characteristic that separates humans from the other animals identified in Genesis is ego. And while ego can be a beneficial motivator in selling professionally, in order to do that successfully, we must do something that’s in direct conflict with our ego — we have to let someone else talk more than us.

So, when you’re on a sales call – face-to-face with a prospect – what do you do? Do you unload the dump truck of stuff about products, pricing, etc. that your company installed in your head? If that’s your answer, your professional selling career is doomed. [Continue Reading]

Filed Under: Communication, Customer Care, Management Fundamentals, Sales / Sales Management, The Age of the Customer, Uncategorized Tagged With: age of the customer, customer care, selling, small business, success

Your Blockchain Close Encounter Of The First Kind

September 19, 2023 by Jim Blasingame

This is the third article in a series about Blockchain technology and its implications. The first, in June, was an introduction, and the second, in July, was how Blockchain works and its role in creating digital trust. This article is about your likely first contact.

As small businesses have increasingly become vertically integrated with Big Business customers, they’ve had to step up their Main-Street-Mom-and-Pop game to become more sophisticated while continuing to be nimble, quick, versatile, and efficient. With this integration, larger customers have notified smaller partners of their evolving expectations, as driven by macro events and trends.

Consequently, over the past 25 years, millions of small businesses have received letters requiring compliance with four of those macro markers: [Continue Reading]

Filed Under: Cybersecurity, Ethics / Trust, Futuring, Technology - Blockchain, Technology / General Tagged With: blockchain, digital trust, leadership, small business, small business owner, trust

Three Words That Might Change Your Life – Really!

September 12, 2023 by Jim Blasingame

For most of my half-century-plus career, I have consulted with small business owners about their current situation and future plans. Alas, the reality of operating on Main Street is that often the issue on the table could take them down. In fact, the circumstances might be so desperate and the prognosis so dire that the person upon whom the business’s buck stopped – or crashed – might be close to being unable to function.

During one such session, sitting in front of a client who looked like he was about to be eaten by an alligator, and having experienced a similar state of affairs myself in the past, I called upon what I’d learned about perspective and what really matters in life with this question: “How’re your children?”

“What the … ?!” he exclaimed incredulously and not a little irritated.

When I repeated the question more slowly, his next response was delivered with a level stare: “They’re fine. My business is going down the tube and you’re asking me about my kids?[Continue Reading]

Filed Under: Entrepreneurship, Leadership, Start Ups, Work-Life / Balance Tagged With: entrepreneurship, small business, small business owner, work-life balance, Zevon

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