The hardest job in the marketplace is the Chief Executive Officer of a small business.
So, how could it be harder to be the CEO of Excel Supply, LLC than the CEO of Exxon? Let’s look at the definition.
Investopedia says a CEO is “the highest-ranking executive in a company whose main responsibilities include developing and implementing high-level strategies, making major decisions, and managing overall operations and resources.”
For every element of that definition, Exxon’s CEO has a cadre of presidents reporting to him about how they’re managing battalions of VPs, brigades of managers, and armies of employees. Exxon’s CEO manages that handful of presidents who bring him performance updates.
The CEO of Excel Supply may have managers reporting to her, but she’s never more than one degree of separation from the work, and likely the alpha member of any given task, especially things like capitalization, cash flow, business development, etc.
There is one thing that sets all CEOs apart from every other position and it’s the first item in the definition: high-level strategy. A CEO’s primary job, which can be supported but never delegated, is to determine the long-term direction of the company. Every business, large or small, must have someone doing this CEO job, whether they use the title or not. [Continue Reading]