Entrepreneurship

Spring Cleaning For Small Business? Yes! In December!

December 12, 2023 by Jim Blasingame

Whether it’s a year where something we once knew as “normal” was part of our reality, or during an unprecedented and unimaginable year of a global pandemic, the abiding management question for all small business owners is always valid: “What’s the best use of my time right now?” And at no other time of the year are we more time-management challenged than in December.

The twelfth calendar month is the only one where two powerful imperatives converge against a hard stop, each demanding a full measure of your time, attention, and resources:

The perennial push to close out the sales year as strongly as possible, while
Simultaneously taking steps to set the business up for a fast and clean start when the New Year dawns on January 1.

Pardon the football metaphor, but in the marketplace game, your business plays all year, December is the two-minute drill of your fourth quarter. And in this tight transition period, that fierce competition for precious time and resources requires discipline and devotion to fundamentals.

Our grandmothers practiced the fundamentals of spring cleaning when the weather broke warm. In the marketplace, in order to kick off the New Year right, your spring cleaning should happen before then. There are many targets for a business’s December cleaning, but here are five important ones to get you started.[Continue Reading]

Veteran’s Day: Recognizing And Honoring All Who Served

November 11, 2023 by Jim Blasingame

Veterans Day in America has its origins in Armistice Day.

“To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country’s service and with gratitude for the victory.”

That 1919 quote by President Wilson commemorated the first anniversary of the signing of the Treaty of Versailles, which ended WWI “in the eleventh hour of the eleventh day of the eleventh month.” And then, on November 11, 1938, Congress made “Armistice Day” a federal holiday.

But since that war did not, in fact, end all wars, a decade later, an Emporia, Kansas small business owner named Alvin King had a problem with the narrowness of the Armistice Day definition. It turns out that Al’s nephew, John E. Cooper, was killed in the Battle of the Bulge in WWII, which motivated him and the Emporia Chamber of Commerce to start a movement to redefine Armistice Day and give it a new name: [Continue Reading]

Three Words That Might Change Your Life – Really!

September 12, 2023 by Jim Blasingame

For most of my half-century-plus career, I have consulted with small business owners about their current situation and future plans. Alas, the reality of operating on Main Street is that often the issue on the table could take them down. In fact, the circumstances might be so desperate and the prognosis so dire that the person upon whom the business’s buck stopped – or crashed – might be close to being unable to function.

During one such session, sitting in front of a client who looked like he was about to be eaten by an alligator, and having experienced a similar state of affairs myself in the past, I called upon what I’d learned about perspective and what really matters in life with this question: “How’re your children?”

“What the … ?!” he exclaimed incredulously and not a little irritated.

When I repeated the question more slowly, his next response was delivered with a level stare: “They’re fine. My business is going down the tube and you’re asking me about my kids?[Continue Reading]

The Problems And Perils Of Perfection

August 15, 2023 by Jim Blasingame

There are a million – maybe a billion – scenarios for how someone becomes the Founder of a business. But regardless of variability, there is one part of every venture that, almost by definition, will not vary: In the beginning, and often for some time afterward, the Founder will be the first to do all the jobs.

If you’re one of those Founders, you were the first receptionist, the first salesperson, the first accountant, and the first janitor. But you didn’t become a business owner to answer the phone, pay the bills or sweep the floor. You did those jobs because, at that moment, you were the smallest of business entities. An entrepreneurial quark. A team of one.

You have every right to look back on those days with great pride. Starting a business from scratch and growing it into a success story is a modern-day Herculean feat, accomplished against all odds. But there is one perilous byproduct of the Founder being the first to do all the jobs [Continue Reading]

Two Grueling Competitions: The Tour de France And The Tour de Main Street

July 19, 2023 by Jim Blasingame

As the sun rises on the first day of July, one of the most amazing athletic competitions in the world is set to begin. Since 1903, the Tour de France has been the pinnacle of professional bicycle races, and arguably the most grueling of all sporting competitions.

Contested over 23 days, this race has 21 stages, each averaging more than 100 miles. That’s right. Only two rest days. These superathletes from all over the world navigate diverse road conditions, rain, wind, heat, and legendary mountain ranges – five total, including no less than the Alps and Pyrenees – that God surely created for us to ski down, not pedal up.

As the sun rises on the marketplace, millions of small business owners are set to mount one of the most grueling competitions in the business world – merely by opening up. Against all odds, they start, run, and grow their operations in rude conditions few Corporate America CEOs ever face. But unlike the Tour de France, the Tour de Main Street lasts 365 days, not 23. And sometimes, no rest days.

Combining admiration for both of these types of superhumans, we can identify four common elements required to compete successfully in both tours. [Continue Reading]

In The Age Of The Customer, Relevance Trumps Competitiveness

July 14, 2023 by Jim Blasingame

For 10,000 years, customers refined their search for products and services down to a couple of semi-finalist sellers based almost entirely on the classic competitive value proposition: price, product, availability, service, etc. I’ve termed this period the Age of the Seller.

That was a nice trip down memory lane, wasn’t it?

The new prime differentiator today is no longer the competitive model, but rather a customer’s appraisal of how relevant a seller is to them, often before they even know if a seller is competitive. So, does this mean that sellers no longer have to be competitive?

Not at all – no one will pay you more for less. But consider three new marketplace truths: [Continue Reading]