One of the markers of American culture is the “sticker” on the window of a new car. This document reveals to shoppers a listing of standard equipment and options, plus, of course, the manufacturer’s suggested retail price or MSRP.
But what if someone is shopping for an entrepreneur to work for? That may sound silly, but prospective employees do it all the time out here on Main Street. And yes, the money comes into play, but these days, increasingly, it’s the list of “equipment.”
A prospective team member would be justified in expecting the list of entrepreneurial standard equipment to include characteristics like courage, creativity, perseverance and adaptability. Innovative, creative, and visionary are other important line-items. One of the newer expectations increasingly prominent here on the threshold of the third decade of the 21st century is values. What are the values of this prospective entrepreneur/founder/employer? What do this business and its founder stand for?