As the sun rises on the first day of July, one of the most amazing athletic competitions in the world is set to begin. Since 1903, the Tour de France has been the pinnacle of professional bicycle races, and arguably the most grueling of all sporting competitions.
Contested over 23 days, this race has 21 stages, each averaging more than 100 miles. That’s right. Only two rest days. These superathletes from all over the world navigate diverse road conditions, rain, wind, heat, and legendary mountain ranges – five total, including no less than the Alps and Pyrenees – that God surely created for us to ski down, not pedal up.
As the sun rises on the marketplace, millions of small business owners are set to mount one of the most grueling competitions in the business world – merely by opening up. Against all odds, they start, run, and grow their operations in rude conditions few Corporate America CEOs ever face. But unlike the Tour de France, the Tour de Main Street lasts 365 days, not 23. And sometimes, no rest days.
Combining admiration for both of these types of superhumans, we can identify four common elements required to compete successfully in both tours. [Continue Reading]