Jim Blasingame

Business futurist, award-winning author, speaker and columnist

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small business

Two Grueling Competitions: The Tour de France And The Tour de Main Street

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As the sun rises on the first day of July, one of the most amazing athletic competitions in the world is set to begin. Since 1903, the Tour de France has been the pinnacle of professional bicycle races, and arguably the most grueling of all sporting competitions.

Contested over 23 days, this race has 21 stages, each averaging more than 100 miles. That’s right. Only two rest days. These superathletes from all over the world navigate diverse road conditions, rain, wind, heat, and legendary mountain ranges – five total, including no less than the Alps and Pyrenees – that God surely created for us to ski down, not pedal up.

As the sun rises on the marketplace, millions of small business owners are set to mount one of the most grueling competitions in the business world – merely by opening up. Against all odds, they start, run, and grow their operations in rude conditions few Corporate America CEOs ever face. But unlike the Tour de France, the Tour de Main Street lasts 365 days, not 23. And sometimes, no rest days.

Combining admiration for both of these types of superhumans, we can identify four common elements required to compete successfully in both tours. [Continue Reading]

In The Age Of The Customer, Relevance Trumps Competitiveness

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For 10,000 years, customers refined their search for products and services down to a couple of semi-finalist sellers based almost entirely on the classic competitive value proposition: price, product, availability, service, etc. I’ve termed this period the Age of the Seller.

That was a nice trip down memory lane, wasn’t it?

The new prime differentiator today is no longer the competitive model, but rather a customer’s appraisal of how relevant a seller is to them, often before they even know if a seller is competitive. So, does this mean that sellers no longer have to be competitive?

Not at all – no one will pay you more for less. But consider three new marketplace truths: [Continue Reading]

America Began With Freedom And The World Is Better For It

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The first Plantagenet King of England, Henry II, is important to America’s small business owners because he’s considered the founder of a legal system to which entrepreneurs owe their freedom to be.

His intelligence only exceeded by his ambition, Henry’s attempts to consolidate all of the 12th-century British Isles under his rule necessitated the need for order. And while his motivations were for his own political expediency rather than to empower the people, Henry’s subsequent reforms actually gave birth to the legendary English Common Law, which ultimately replaced elements of the feudal system that included such enlightened practices as trial by ordeal and inquisition.

By the 18th century, [Continue Reading]

Feed Your Spirit And Starve Your Alligators

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Small business owners know all about that metaphorical business reptile – the ubiquitous alligator. They slither in from everywhere, continuously chomping holes in your business, tearing apart projects, taking a bite out of performance, and eating away at momentum.

We know three things about these caustic crocodilians: 1) every small business has them; 2) they don’t go away on their own; 3) besides the operational intrusion, they take an emotional toll. And as good as we may get at minimizing the business damage alligators can cause, we’re too often not as good at dealing with that emotional thing.

As the CEO of your business, if your enterprise is to survive, let alone flourish, you have to deal with each alligator that pops up. To paraphrase Rudyard Kipling, your business’s sustainability and organizational effectiveness depend on the ability to keep your head when all around, hungry alligators are trying to take it off.

To keep your head and at least stay even with the alligators you must do three things. [Continue Reading]

Cloud Computing Is Awesome – But Not Always

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In aviation, being “in the clouds” is a universal flight condition referring to a pilot’s inability to see the ground.

It’s also a common lament of parents about the troubling coordinates of a teenager’s head, which might seem to be “in the clouds.”

In the 21st century, “in the cloud” is a reference that has established itself in the marketplace vernacular as the interaction and delivery point between providers of “cloud-based” digital applications and customers.

Cloud computing is the availability of incremental processing power that resides on an application provider’s servers, instead of your hard drive. For example, community-building technology, like social media platforms. When you post something on Facebook, you’re in the cloud. When you conduct online banking, sell a stock, or hail an Uber from your smartphone, you’re doing that in the cloud. If you use Google’s G Suite of office products, or Microsoft Office 365, all are cloud-based. And, of course, hooking up on Zoom, et al, are all meetings “in the cloud.”

No question, cloud computing is another example of technology increasing business efficiencies and leverage. And for small businesses, it’s been a godsend, because [Continue Reading]

Networking For Referrals: It Makes Business Easier And Life Simpler

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The act and practice of networking – for business or any other endeavor – is one of the great intangibles in life. Networking can help you get into a college, a new job, a business prospect – you get the picture. But none of this happens until you actually meet people.

In the marketplace, the business reason for networking is to get referrals. Ivan Misner is the Founder of Business Network International (BNI), the world’s guru of networking, and the author of a wheelbarrow-full of books on the subject. He thinks people who don’t get enough referrals just don’t know how to ask for them. I agree. Ivan has an excellent suggestion to help with this, and it revolves around the person called the “center-of-influence,” or COI for short. The COI is the connection between you and the person you want/need to meet, and whom you likely met while networking.

Ivan says, “Don’t make your COI do all your work for you. Help them out by asking this question, ‘Who do you know who…?’ and then finish the sentence with a description that fits what you need: your business, industry, product, service, etc.” Here’s an example: John, let me ask you a question, who do you know who buys advertising? …truck tires? …owns apartments?

Here’s a concept I call, “Blasingame’s Entrée Spectrum.”[Continue Reading]

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