– Earth, Stardate 8511 (The Age of the Seller)
Once upon a time, in a galaxy that today must seem far, far away, sellers controlled all information about their products, services, and innovations. Consequently, customers learned what they needed to know from salespeople, who traveled far and wide dispensing information to, and collecting sales from, grateful and beholden customers.
If one had observed such a meeting, the customer would have nodded his head in wonderment as the salesperson revealed the virtual magic that was his product.
And in this land, the Force – control and availability of information – was with the seller.
– Earth, Stardate 10920 (The Age of the Customer) [Continue Reading]