Sales / Sales Management

It’s Possible To Succeed Yourself Out Of Business

March 2, 2023 by Jim Blasingame

This is another offering in my ongoing series on understanding the fundamentals of business as we become better business managers. Remember, fundamentals are like natural laws: they don’t change; they’re the same for everyone, and you can’t succeed without understanding and respecting them. The fundamentals today are all about funding growth.

Consider the following scenario that plays out on Main Street every day:

“Finally, my business is growing,” a small business owner confides to his friend, “but why is it creating so much negative cash?” And then, with that deer-in-the-headlights look, he completes his report, “I thought by now, with increased sales, cash would be the least of my worries. I used to be afraid I couldn’t grow my business; now I’m worried it will collapse from growth.”

This entrepreneur’s lament is one of the great ironies of the marketplace: a small business in danger of failure succeeding itself right out of business.

Beware Blasingame’s 2nd Law of Small Business: It’s redundant to say, “undercapitalized small business.” This maxim is especially true for fast-growing companies because revenue growth depletes cash in two dramatic but predictable ways. [Continue Reading]

Shocking Confessions of a Legendary Actor and the World’s Greatest Salesman

February 16, 2023 by Jim Blasingame

After a lifetime on stage and screen, the legendary English actor, Sir Laurence Olivier, once admitted that he had always suffered from stage fright.

Imagine that. One of the 20th century’s most revered actors, appearing in over 120 stage roles, 60 movies, more than 15 television productions, and countless performances, actually battled the fear of rejection and failure. But when you look at the numbers of his body of work, it’s obvious that Sir Laurence didn’t let his “condition” cost him success.

And now, after a sales career that has spanned more than a half-century, a legendary salesman named Blasingame reveals that he’s suffered from the marketplace equivalent of stage fright – call reluctance – his entire career.

Imagine that. Having conducted thousands of sales calls on multiple continents, in front of decision-makers from the towering C-Suites of Fortune 100 CEOs to bell-over-the-door Main Street mom-and-pops, perhaps the greatest professional salesperson of all time struggles with…making first contact. But when you look at the numbers of his body of work, it’s obvious that the man known as JB to colleagues and “The Force” to competitors, didn’t allow his “condition” to cost him success.

Alas, it’s a sad truth that even well-trained and motivated people can suffer from the scourge of the sales profession to challenge their performance. What about you? Have you experienced call reluctance? If so, what do your numbers tell you? The good news about stage fright/call reluctance, as proven by Sir Lawrence and JB, is that it’s a condition you can overcome. Indeed, their success, and the fact that they’ve been willing to share their personal struggles, provide us with at least four clues about their professional grit and spirit. [Continue Reading]

Spring Cleaning For Small Business? Yes! In December!

December 1, 2022 by Jim Blasingame

Whether it’s a year where something we once knew as “normal” was part of our reality, or during an unprecedented and unimaginable year of a global pandemic, the abiding management question for all small business owners is always valid: “What’s the best use of my time right now?” And at no other time of the year are we more time-management challenged than in December.

The twelfth calendar month is the only one where two powerful imperatives converge against a hard stop, each demanding a full measure of your time, attention, and resources:

The perennial push to close out the sales year as strongly as possible, while
Simultaneously taking steps to set the business up for a fast and clean start when the New Year dawns on January 1.

Pardon the football metaphor, but in the marketplace game your business plays all year, December is the two-minute drill of your fourth quarter. And in this tight transition period, that fierce competition for precious time and resources requires discipline and devotion to fundamentals.

Our grandmothers practiced the fundamental of spring cleaning when the weather broke warm. In the marketplace, in order to kick off the New Year right, your spring cleaning should happen before then. There are many targets for a business’s December cleaning, but here are five important ones to get you started. [Continue Reading]

The Archenemy of Fear Is Performance

October 15, 2022 by Jim Blasingame

Anyone who has contemplated forsaking the perceived, if not real, security of employment to start a small business has come face-to-face with and overcome the greatest of all business challenges: the fear of failure. Countless would-be entrepreneurs have discontinued their self-employment pursuits for fear of losing too much – the risk being just too great. Everybody knows that.

But if you pushed through these trepidations and, against all odds, became a business owner anyway, you know that wasn’t the last time you experienced fear. Indeed, fear is so much a part of being a business owner that, in time, we recognize and accept fear as something that can be quite handy.

Not paralyzing fear, like when you’re ignorant of how to prevent or recover from danger. But rather the kind of fear that helps you seek excellence. The kind that motivates you to become more aware, knowledgeable, capable, prepared, decisive, and effective.

Remember these two things about fear: 1) it’s a shape-shifter, capable of appearing in many forms; and 2) successful entrepreneurs learn how to recognize and deal with fear in all its shapes. Let’s look at some of the manifestations of fear, followed by what each one might sound like. [Continue Reading]

“Customers from Hell” and the #1 Business Fundamental

October 6, 2022 by Jim Blasingame

“This is for one of those customers from hell.”

That’s what a small business owner said to me during one of my road trips across the country to check on how things are going out on Main Street.

“Ann” was responding to my query about her business. Her full answer was closer to, “Business has been good. But now I’ve got to spend most of the day dealing with this customer from hell.”

Turns out, what caused this customer’s alleged domicile to be mentioned is because they required a lot of extra attention – they wanted things the way they wanted them. Like Ann, you might be surprised at my response, which is our next “Business Fundamental.”

“You should never have a customer from hell.” [Continue Reading]

“No Problem,” The Vuvuzela Of Customer Service

September 29, 2022 by Jim Blasingame

“No problem.”

That’s exactly what the young man on the phone at the bank said after thanking him for not being able to answer my question.

He didn’t say, “I’m sorry I wasn’t able to be of more assistance,” or “I’ll be happy to take a message.” Instead, he slouched into the verbal scourge of the 21st-century marketplace: when an employee serving a customer says, “No problem.”

In addition to the sound being harmonically dissonant to a customer’s ear, “No problem” is also cognitively dissonant to the Universe because of its misuse in the following two service scenarios, both inappropriate and unprofessional: [Continue Reading]