Jim Blasingame

Business futurist, award-winning author, speaker and columnist

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Will government help for small business be fast enough?

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The national response to the coronavirus pandemic – however necessary – is crushing Main Street.

This economic tsunami wasn’t caused by market animal spirits, irrational exuberance, bad business practices, or bolloxed supply chains. In the span of a month, an invisible Black Swan took us from robust to shut down. It’s not your fault, small business owner. You didn’t cause this.

That’s why you’re going to hear me say something I’ve never said to the government before. Instead of “Get out of our way,” today I’m saying, “You must step up and step in.”

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Keeping the coronavirus pandemic – and our response – in perspective

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Perspective: The capacity to view things in terms of their true and relative importance.

Four stock market crashes, seven recessions, three wars, three pandemics, one global financial collapse, one Y2K – and 9-11. This scary list identifies the varied major crises which have taken place during my long career. In the aggregate, they’ve ground a perspective lens through which I view momentous moments, like the pandemic of COVID-19 disease caused by the novel coronavirus.

Of all the things on my list, we’re likely to agree that the two most frightening and destructive are the 9-11 attacks and the 2008 financial crisis. But you might be surprised to learn that the challenge providing me with the best perspective on the coronavirus pandemic is the Y2K event. Not for what happened, but because of what didn’t happen.

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Searching for investor capital? Don’t make these mistakes – Part 2

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This is the second article in a two-part series on how to maximize your chances of success when approaching an investor for your business.

Last time, I pointed out one of the modern marketplace myths mouthed by talking heads and politicians, which is that small businesses don’t have enough access to capital. You could write a book about what these people don’t know about small business and, as it turns out, Andrew Sherman did.

Andrew is my friend and long-time member of the Brain Trust of my radio program, and his important book, Raising Capital, reveals, among many other things, the common mistakes entrepreneurs make when searching for investor capital. So far in this series, I’ve revealed six of the mistakes on Andrew’s handy list. This time we’ll cover the other six, each followed by my commentary. To see the first article, search for this title with “Part 1.”

The good news for seekers of investment capital is that outside sources have become more robust and multi-faceted, whether from venture capital funds, angel investors, and more recently, crowdfunding. The rude news is that, just like getting a loan, you have to have your corn flakes together to score this kind of funding. The bad news is the investor capital process is very complex, and almost always takes longer. And as you have and will continue to learn, there’s more to acquiring investor capital than writing a business plan.

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Searching for investor capital? Don’t make these mistakes – Part I

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This is the first article in a two-part series on how to maximize your chances of success when approaching an investor for your business.
One of the modern marketplace myths mouthed by talking heads and politicians is that small businesses don’t have enough access to capital. You could write a book about what these people don’t know about small business.

It’s true that capitalizing a startup isn’t easy. Here’s some non-breaking news: funding a startup is supposed to be hard. But if you have a viable business model, a performance track record, can justify future performance, and are creditworthy, capital sources will come and play in your backyard. But remember the Marketplace Golden Rule: “He (or she) who has the gold, makes the rules.”

Before we go further, let’s identify the four primary sources of small business capital:

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Five marketplace truths about human customers

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Spend time in the marketplace and you’ll have many close encounters of the third kind with the most interesting species in all of nature: the human customer. And as we’ve learned, the nature of this being isn’t much different from other animals: All need to breathe, eat, drink, procreate and survive.

But there is something that clearly sets human customers apart from other fauna: sentience. And one of the manifestations of this self-awareness is that beyond what customers need, they’re the only lifeform on planet Earth that also wants. Your customers want things.

Every human who owns an automobile will need to buy new tires. But what they want is to keep the family safe without spending an entire Saturday shopping for tires. So, if you’re in the tire business, should you advertise that you sell tires, which are commodities that the Big Boxes can sell cheaper than your cost? Or should you develop, market and execute a customer loyalty program that combines peace-of-mind for the customer’s family with pick-up and delivery? How about this tagline:

“Let us help you keep your family safe when it’s time for new tires, and we’ll give you your Saturday back.”

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The intangible force of organizational special sauce

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“Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.”

You may remember this jingle that once described the McDonald’s Big Mac. That burger was created to go head-up against the Hardee’s Husky, which was, well, husky, and the first-to-market with a “special sauce.”

Over the years, the term “special sauce” has been re-deployed beyond the burger wars, from condiment to handy metaphor. Management and organizational nerds, like me, have co-opted the term to identify a level of intangible performance that manifests beyond standard expectations.

Organizational special sauce in the marketplace isn’t a strategy or campaign, nor can it be achieved with a slogan or mission statement. No special sauce was ever the fruit of an algorithm, big data, or other amalgamation of ones and zeros. To the chagrin of Wall Street quants and activist investors, organizational special sauce is an incalculable, unprojectable, and intangible force. It’s 100% performance leverage produced by an active ingredient made of highly engaged human beings loving to work together toward something they all believe in.

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