You’ve no doubt seen the classic Jeff Foxworthy act, the one where he says, for example, “If you have more than one car jacked up in your front yard, you might be a redneck.”
Just as Jeff got rich delivering this comedic routine, you can benefit from his cause-and-effect logic by applying it to your small business. Except unlike Foxworthy, it won’t be funny if you resemble too many of these one-liners. In fact, your business might not make it. Or as comedians say, you’ll bomb.
*If you’re holed-up inside the four walls of your business instead of getting out into the marketplace where customers are acquiring new expectations, you might not make it. Don’t presume you know what customers expect from you – get direct updates by asking them, every day.
* If your budget cuts include wiping out your marketing plan, you might bomb. Appropriate adjustments may be warranted – going dark isn’t.