Every business has specific assignments that must be performed by the Chief Executive Officer, a.k.a CEO. Not the founder, owner, or manager; the CEO.
It’s not difficult for a small business owner to understand the role of general manager, because that assignment comes preloaded with day-to-day operation stuff, which is always chock full of actions and reactions. But it’s another matter to get that same person to isolate a CEO’s strategic foresight assignments from a manager’s tactical tasks required to open the doors and serve customers today.
A CEO’s job is to carve out and commit to the time, energy, and assets to develop the strategies that make sure the business’s doors are still being opened next year and the year after. Let’s look at the three focal points of the job of CEO. [Continue Reading]