Leadership

Every business has specific assignments that must be performed by the Chief Executive Officer, a.k.a CEO. Not the founder, owner, or manager; the CEO.

It’s not difficult for a small business owner to understand the role of general manager, because that assignment comes preloaded with day-to-day operation stuff, which is always chock full of actions and reactions. But it’s another matter to get that same person to isolate a CEO’s strategic foresight assignments from a manager’s tactical tasks required to open the doors and serve customers today.

A CEO’s job is to carve out and commit to the time, energy, and assets to develop the strategies that make sure the business’s doors are still being opened next year and the year after. Let’s look at the three focal points of the job of CEO.

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In her second-most-popular song, Tina Turner sang, “What’s love got to do with it?”  Out here in the Main Street Marketplace, the answer is a lot. 

Indeed, love is the reason people start businesses. We love to make and sell things: shoes, tires, hamburgers, cars, soap, computers, bread, air conditioners – you get the picture. You love your business; I love my business. Starting and running a business is a love story. 

Yes, I know. Sometimes our businesses are not easy to love. In fact, our business is often like our teenagers: You may not always like it, but you always love it. Which is a good thing, because if you didn’t love your business you wouldn’t come back the day after it gave you the worst day of your life. 

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The hardest job in the marketplace is the Chief Executive Officer of a small business.

So, how could it be harder to be the CEO of Excel Supply, LLC than the CEO of Exxon? Let’s look at the definition.

Investopedia says a CEO is “the highest-ranking executive in a company whose main responsibilities include developing and implementing high-level strategies, making major decisions, and managing overall operations and resources.”

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It’s been 209 years since the birth of one of the most famous people in history. It’s very likely that people in every developed country on the planet have heard the name Abraham Lincoln, even if they don’t know why. 

As the 16th president of the United States of America, it’s generally accepted that Lincoln’s leadership genius made possible the ultimate resolution of one of the greatest conflicts in human history, the American Civil War. And as harsh, prolonged and contentious as that post-war “Reconstruction” was, it resulted in the successful reassembly of the United States, sans slavery. So when you combine all of this with the blessing that the re-United States became to the world for the past century and a half, it isn’t a leap of logic to recognize Lincoln as one of the top two or three individuals in the history of Western Civilization.

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