Fear and greed, it has been said, are the two primal emotions that have propelled human civilization. Of course, both have their dark side, too.
Greed is positive and productive when channeled toward personal and professional improvement. But it turns ugly in pursuit of a single-minded or selfish outcome. When fear delivers important information it’s not only useful, it’s essential. But it can also morph into paranoia, or cause inaction.
As I’ve discussed recently in this space, at this very moment, the nature of fear and greed is changing. For 10,000 years, the only form humans have known is analog. This means any leveraging of them was likely mechanical, moving no faster than the speed of sound.
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