This is the eighth edition of my New Regular series, which is devoted to helping small business owners deal with the financial and emotional damage created by the coronavirus shutdown(s). Normal went MIA around March 15.

Recently on my radio program, one of our many smart Brain Trust members, Jim Schreier, introduced us to a new condition that neuroscientists are studying. Markers of this syndrome include, but are not limited to:
- Being stressed out
- Feeling you can’t keep your head above water
- Trouble sleeping
- Struggling with decisions about if/when to pivot
- Worrying that the next decision could bankrupt you
Veteran small business owners will laugh at these, recognizing them as a short list of what they eat for breakfast every morning. Stress? Worry? Struggle? Is that the best you got?
The levels of adversity Main Street operators take in stride every day would kill most civilians (anyone with a regular paycheck). But on top of all the risks and rough edges small business owners learn how to manage, the pandemic-caused, unprecedented, economic shutdown that separated us from customers, frankly, is a new item on our business breakfast menu.