Jim Blasingame

Business futurist, award-winning author, speaker and columnist

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Jim Blasingame

The New Regular: Technology at the Speed of Your Humans

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This is the fifth installment of my New Regular series. No one’s seen “Normal” since COVID-19 took it out months ago.

Last week, we covered the concept of business fundamentals being neither Old School nor New School, but rather THE School.

To help restart your business in the New Regular of the post-pandemic economy, let’s continue that theme with two more THE School fundamentals. One is primal and one is, relatively speaking, a new kid on the fundamentals block. But both now as inextricably linked as they are completely different.

First, allow me to introduce two really smart dudes.

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The New Regular: Reboot to the Prime Fundamentals

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This is the fourth edition of my “New Regular” series, focusing on the post-pandemic marketplace. “Normal” curled up in a whimpering, fetal position four months ago.

At last, we’re squeezing through this coronavirus shutdown wormhole as, state-by-state, Americans break out of coronavirus hell to pursue our lives and work.

For many business owners, unlocking their doors to customers for the first time in weeks will feel like a bear digging out of hibernation into a world reset. Emerging into the sunlight, they’re anxious to find familiar – anything that looks like what they left.

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We interrupt this pandemic to bring you a Memorial Day message

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This is my Memorial Day column with a coronavirus pandemic component, which we’ll get to in a minute.

Reasonable people disagree on the exact origins of what is now called Memorial Day. But most accept that the practice of decorating the graves of Americans who died defending their country began in earnest by women of the South during and following the Civil War.

On May 5, 1868, General John A. Logan, National Commander of the Army of the Republic, was the first to make Memorial Day official. With General Order No. 11, he stated in part that “the 30th day of May 1868 is designated for the purpose of strewing with flowers or otherwise decorating the graves of comrades who died in defense of their country.”

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The New Regular: In the wake of the coronavirus pandemic

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This is the third installment of my New Regular series (seen anything normal lately?).

The first was about customer expectations and cheese, the second one was about paradigm shifts, tiny and not so much. The goal is to establish perspective and maintain focus on whatever is coming at us in the post-pandemic marketplace.

This offering is about identifying the implications of a pandemic shutdown. In that quest, another book came to mind that perfectly reveals the power of gaining 2020 perspective clarity from the 20:20 hindsight of history. In the Wake of the Plague, by the late Norman F. Cantor, chronicles the bubonic plague pandemic of the Middle Ages. Don’t leave – you’ll thank me later.

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The New Regular: Your pre-pandemic paradigms are shifting

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This is the second column in my “New Regular” series (“normal” checked out in February). The focus is on how familiar, pre-pandemic customer relationships are likely to morph into less familiar post-pandemic customer behavior and expectations.

You’ll hear those twin-terms – pre- and post-pandemic – more and more, perhaps for the rest of your life. Like December 7, 1941, the date that lives in infamy as it marked a global generation, the events of 2020 will bisect memories and lives for decades.

In thinking of that pre/post bisect, another book comes to mind: Paradigms: The Business of Discovering the Future by my friend Joel Barker, one of the great futurists of our time. Joel didn’t invent the paradigm concept, but his landmark book and companion film reestablished it in our modern consciousness.

Barker: “A paradigm is a set of rules – written or unwritten – that establishes boundaries within which we learn how to be successful.”

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The New Regular: Your Cheese Has Been Moved

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These are rough days on Main Street. Business owners are experiencing extreme stress and anxiety, unprecedented in cause, abruptness, velocity, and impact. 

Just now we’re dealing with a one-two punch to our lives and livings. The first blow was from a novel coronavirus pandemic and the second from the shutdown response to it. 

The shutdown punch – however necessary and politically-variable – has dealt a devastating financial blow to millions of small firms. And as the arc of the disease danger seems to be descending, business owners are increasingly struggling with an unprecedented internal conflict I’ve termed “Owner’s Choice”: Having to daily reassess the risk of a deadly disease against ongoing damage to their family’s financial future.  

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